Paperless Post

Scale-upLow Threat
USA

"Beautiful invitations for every occasion"

Premium digital invitations

Users
200M+ invitations sent

Business Model

Transaction-Based

Pay-per-use digital invitations with premium designs and designer partnerships.

Revenue Streams
  • Digital invitation sales
  • Designer collaborations
  • Premium paper goods
  • Corporate events
Pricing
Free designs: Limited options
Premium designs: $1-3 per guest
Designer collections: Premium pricing

Value Proposition

  • Designer partnerships (Kate Spade, Oscar de la Renta)
  • Premium aesthetic
  • Easy guest management
  • Paper + digital options
Target Audience

Design-conscious hosts for all events

Key Differentiator

Designer partnerships (Kate Spade, Oscar de la Renta)

Funding & Investors

Total Raised
$47-50M
Investors
2
Key Investors
RRE VenturesBattery Ventures

Feature Comparison: Wedded vs Paperless Post

13
Wedded Live
2
Paperless Post Has
12
Wedded Advantage
1
Gap to Close
Live
In Progress
Planned
Not Available
FeatureWeddedPaperless Post
Core
Wedding Management
Create and manage wedding events with all details
Live
No
Guest Management
Guest Management (Wedders)
Manage guest lists, RSVPs, and guest information
Live
Yes
Planning
Wedding Onboarding Wizard
Guided setup process for new weddings
Live
No
Categories & Subcategories
Organize wedding tasks into categories
Live
No
Budget Planning & Tracking
Set budgets, track expenses, and manage finances
Live
No
Mission Roadmap (Timeline/Agenda)
Visual timeline and task management
Live
No
Accelerated Plan
Fast-track planning for short engagement periods
In Progress
No
Vendor Directory
Marketplace (Vendor Discovery)
Browse and discover wedding vendors
Live
No
Collaboration
Partner Invitation
Invite partner to collaborate on wedding planning
Live
No
Automation
Mission Triggers System
Automated task creation based on wedding date
Live
No
User Experience
Swipe Discovery Component
Tinder-like swiping for vendor discovery
Live
No
Communication
WhatsApp Feedback
Collect feedback via WhatsApp integration
Live
No
Push Notifications
Real-time push notifications for updates and reminders
In Progress
No
Authentication
Apple Sign In
Authentication with Apple ID
Live
No
Infrastructure
Feature Flags System
Toggle features on/off for testing and rollouts
Live
No
SEO/GEO Optimization
Geographic and search optimization for marketplace
In Progress
No
Invitations
Digital Invitations
Create and send digital wedding invitations
Planned
Yes
Websites
Wedding Websites
Custom wedding websites for guests
Planned
No
Day-of Coordination
Day-of Coordination
Real-time coordination tools for wedding day
Planned
No
B2B Tools
B2B Planner Tools
Professional tools for wedding planners
Planned
No
AI Features
AI Bridal Styling
AI-powered dress recommendations and virtual try-on
Planned
No

Their Strengths

  • Premium brand positioning
  • Designer partnerships
  • Broad event types
  • Quality design library

Their Weaknesses

  • Not wedding-specific
  • No planning tools
  • Pay-per-use model
  • US-focused

Our Opportunities

  • Integrated wedding platform advantage
  • Free/freemium model opportunity

Threats to Watch

  • !Invitation feature competition
  • !Premium design benchmark