Herramientas para Wedding Planners

Planned

Professional tools for wedding planners

Market Leaders:HoneyBookAisle PlannerDubsado

Key Opportunity: No native Spanish B2B solution exists

SWOT Analysis

Our Strengths

•Wedding-specific B2B tools (vs generic CRM like HoneyBook)
•B2C+B2B integration — planners see same data as couples
•Spanish-native for Iberian market planners
•Fair pricing vs HoneyBook's $79/mo premium tier

Our Weaknesses

•Feature still planned — not yet built
•Less mature than HoneyBook's full business suite
•No payment processing built-in yet

Market Opportunities

→Zero native Spanish B2B wedding planner tools exist
→Bridge between B2C couples and B2B planners is uncharted territory
→European wedding planner market growing as destination weddings increase
→AI-powered client matching for planners

Threats to Watch

!HoneyBook ($2.4B valuation) could localize to Spain
!That's The One (UK) is closest European competitor
!Dubsado appeals to price-sensitive vendors

Where Wedded Wins

Wedding-Specific, Not Generic

Built for wedding planners, not adapted from generic CRM. Understands timelines, vendor coordination, seating, and wedding workflows.

B2C+B2B Unity

Planners and couples share the same platform — one source of truth for timelines, budgets, guest lists, and vendor communications.

Spanish-Native

Built for the Iberian market. Spanish UI, Spanish vendor database, Spanish legal/tax compliance for wedding businesses.

Fair Pricing

Simple, transparent pricing without HoneyBook's tiered complexity or vendor lock-in contracts.

Competitors in This Category (4)

HoneyBook

Medium

USA/Israel

Full business management: CRM, invoicing, contracts, payments

Enterprise

$479M

Aisle Planner

Low

USA

CAD floor plans, timelines, seating, vendor collaboration

SMB

Unknown

That's The One

Medium

7 languages, 20+ currencies, $55/month flat

Growth

VC-backed

Dubsado

Low

USA

Highly customizable, white-label, $20+/month

SMB

Bootstrapped

How We Beat Them

vs HoneyBook

View profile

Their Weakness

Not wedding-specific, no Spanish localization, no B2C component, expensive premium tier ($79/mo)

How Wedded Wins

✓Wedding-specific features vs their generic CRM
✓Spanish-native vs English-only
✓B2C+B2B integration they can't offer
✓Simpler pricing vs their $19/$39/$79 tiers

vs Aisle Planner

View profile

Their Weakness

US-focused, no Spanish localization, B2B only, no couple-facing features

How Wedded Wins

✓Spanish-native for Iberian market
✓B2C integration means planners get clients from the platform
✓Modern AI features vs their traditional toolset

vs That's The One

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Their Weakness

UK-based (post-Brexit), limited Spanish presence, B2B only

How Wedded Wins

✓Spanish market focus vs their UK-centric approach
✓B2C+B2B bridge vs their B2B-only model
✓Integrated platform vs standalone planner tool

Detailed Opportunities

First Spanish-Native B2B Platform

High Priority

No wedding planner tool exists in Spanish. HoneyBook, Aisle Planner, Dubsado are all English-only and US-centric.

Spanish wedding planning industry: €3B+ annually with zero dedicated B2B tools

B2C+B2B Bridge

High Priority

Planners acquire clients through the same platform couples use. No more manual data transfer between client-facing and planner tools.

No competitor bridges B2C and B2B — they're separate markets today

Destination Wedding Management

Medium Priority

Tools for managing international clients, multi-currency invoicing, and multi-language communication for Spain's growing destination wedding market.

Spain is #3 destination wedding market in Europe